Dennis Carey – with his wide and varied experience as a CEO and corporate recruiter – has also written many articles for various business-related magazines (as well as books). One of these is McKinsey Quarterly. This magazine is filled with helpful articles for business people and consumers alike. One of the most recent articles discusses the benefits of word-of-mouth marketing. No matter how much time, effort and resources are put into marketing, often the best way of getting your product out there is ensuring it is the best and then having contented customers tell others about it. As the article points out, this marketing method is “not only simple but also free.” There is so much out there in terms of marketing methods that it can often become too overwhelming; the “simple but free” word of mouth method speaks volumes.
Word of Mouth Marketing Methods and Dennis Carey
So for someone like Dennis Carey, who is always trying to improve and help businesses, word of mouth marketing is probably nothing new. But it might be interesting to read this article in McKinsey Quarterly that provides statistics for just how useful this is. It might also make his clients happy as the price of word of mouth is definitely something to smile about!